Apple has released new commercials during the 2012 London Olympics and they don't compare to previous commercials that Apple has made.
Apple has been known for there amazing commercials, ever since the famous "1984" for the Macintosh. The "Think Different" series that from 1997. The 2006 Justin Long/ John Hodgman "Get a Mac" series. And today's current running iPhone ads, which portray the products so "zen-like."
The current series 'portrays an Apple Genius Bar employee, and stupidity appears to be the other unifying theme. It's the young genius' job to explain to two seemingly inept Mac users how to use their computers, and to let a would-be Mac buyer know that he's been deceived. They feel intellectually cheap.'
Below you'll see three of the currently running commercials. What are your thoughts?
Sources: The Verge
0 comments:
Post a Comment