It's know as the Chill Can Technology. In a nutshell, it lets you cool your beverage on demand at a push of a button on the bottom of the can aka the first self-cooling beverage. It will cool the beverage insides 30-degrees in 3-5 minutes. The price for each can runs about $4. It has no caffeine or sugar.
This technology was presented to NASA in 1997 and started out as experiment. The technology behind the West Coast Chill took about 10 years of dedicated research and perfection by the Joseph Company International. Check out the quick video and hit the sources links below to learn more...
Sources: West Coast Chill // Chill Can
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